The UC Logo redesign has California’s collective knickers in a twist.
Mizz Snarkity Snark applauds the trend toward the simple, aiming for the dimmest common denominator.
UC Logo Persisting Despite Detractors
Icons replace text that uses pesky reading skills, unlike Halo and Grand Theft Brain Cells. The sooner we become a nation of visuals, the easier globalization becomes.
The new logo, so simple that it could be called elegant, mirrors education in our future (assuming the Mayans don’t muck that up on 12/21/12):
A falling aqua bomb gently cradles a faded cheese curl as both fall to earth.
The aqua is, of course, the Pacific Ocean west of California.
A warped and faded cheese curl is the college nutrition mascot found under desks in many dorm rooms.
Perfect for our nation’s 31st and second-most shake-prone state.
Future is Bright for UC Logo Imitators
Can other academic logo redesigns be far behind? Mizz Snarkity Snark certainly hopes so, and looks forward to contributing design concepts to hallowed institutions like Notre Dame, University of Pennsylvania, Texas A&M, and many others.
Simplify and Calm Down
As Mizz Snarkity Snark writes this, a small flashing icon cautions her that “Your post scores 54.7 on the Flesch Reading Ease test, which is considered difficult to read. Try to make shorter sentences, using less difficult words to improve readability.” *le sigh*
If this trend continues, MSS will need to remove all words from her posts, so that more viewers will be able to understand her. MSS is considering a course in graphic design and Charades in preparation for her next missives to you, Dear Reader. Don’t despair. Mizz Snarkity Snark will find a way!
Much love to each of you. Don’t give up. The Mayans might not have been right. Besides, if they were, you won’t be able to see this after 12/21/12 to write back, “HA! Told’ja so!” Go buy me a t-shirt and send it for New Years Eve – that’s the spirit!