Mizz Snarkity Snark would like to thank retailer American Apparel for having the foresight to exploit the hardship experienced by a few million people as a result of Hurricane Sandy’s devastating arrival.
With heads-up thinking, this astute customer-oriented firm staged a perfectly timed “Hurricane Sandy Sale” for Monday night’s hellish superstorm attack on the Eastern Coast of these United States of America.
Well done, American Apparel. Way to stay on your toes!
American Apparel Fills a Dire Need: Where to Shop During a Storm!
MSS salutes the alert marketing minds that came up with the “In case you’re bored during the storm” campaign, offering a 20% sale for 36 hours to the very area of the country most likely to be bored with the storm – the Eastern Seaboard!
Such talent will come in handy for that marketing mind’s next employment opportunity, to be sure.
Mizz Snarkity Snark is struck dumb by this savvy display of presence of mind and backdates a specially issued “WTF Were You Thinking!?” award to Monday, Oct. 29, 2012. It’s the least she can do.
Marketing majors will be seeing this feat in case studies for years to come.
Oh… did you skip Rhode Island on purpose, or did this copy of the sale flyer get shredded by cyclone-force winds?
Much love to each of you – except, maybe, American Apparel (though they’ll need some love to replace their now-boycotting customer base).